Turn your passion for teaching Spanish into a thriving business

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What is Studio Español?

Over the last decade, Studio Español has been the leader in providing Spanish language education. Throughout the metropolitan Detroit area to individuals, businesses and school-age students.

What we offer

We now offer Spanish language educators the opportunity to own and manage their own Studio Español with our Studio Ownership Program.


  • Workshop
  • Custom website
  • Protected territory
  • Studio Español Trademark & Logo
  • Discounted furniture packages
  • Marketing materials
  • Ongoing training and support
  • Access to business resources
  • Financing available

Investment & financing

There is a one-time fee of $4,995 for training at our studio or online and a 12% ongoing fee of gross revenue for ongoing support as well as usage of our trademark and protected territory.

The total investment depends on location, studio size, and personal preferences. We have a range of options to offer regarding financing. From Small Business Administration (SBA) loans for partial financing to full financing from a private source.

Feel free to contact us about your interest in a customized proposal.

Frequently asked questions


Studio Español is the premier language institution in the Detroit area. Focused solely on providing the highest quality and most enjoyable Spanish language learning experience for adults, corporations, and school-age students.

In addition to offering Spanish language education. We now offer Spanish language educators the opportunity to own and manage their own Studio Español with our Studio Ownership Program. Part-time or full-time teachers and instructors may pursue this life-changing business opportunity. To boost their income and better their quality of life.

Our program covers everything you need to establish, operate, and profit from your own studio, including:

  • two-day training workshop
  • ongoing support
  • custom website
  • protected territory
  • marketing materials
  • Studio Español brand and logo
  • discounted interior design and furniture package from top national firms
  • available financing
  • training materials
  • business forms and templates

We believe becoming a Studio Español owner will provide you with greater:

  • Freedom – to teach in your own personal style with the curriculum and materials you choose. You will also have the freedom to incorporate teaching other languages if desired.
  • Flexibility – in hours worked, vacation time, ability to focus on management, or teaching.
  • Financial Success – uncapped earning potential

Our workshop will include the following topics. And other best practices from our years of successful studio ownership. To save you time, money, and headaches, including but not limited to:

  • how to establish a business
  • finding the best location
  • lease terms
  • interior design
  • marketing
  • studio operations
  • programs and proposal
  • using your custom web site
  • income sources and expenses
  • finding the best instructors
  • teaching materials
  • virtual teaching
  • Covid 19 Safety protocol

There is an ongoing fee of 12% of revenue that includes website hosting and maintenance, marketing, support, and use of our trademark and protected territory.

To qualify as a potential Studio owner, you’ll need to have an estimated capital of $30,000. In comparison, you’ll find that our start-up costs are much lower than other supplemental learning business opportunities. Such as Berlitz, Kumon, or Mathnasium. We offer up to 100% financing through a third party. It is recommended that your location be approximately 500 usable square feet.

The role of a studio owner is flexible depending upon the teaching/management balance you desire. We recommend starting out teaching to get to know your clientele and understand the needs of your clients and instructors. As the studio business grows you may wish to transition to a management role and have a team of instructors.

The qualifications required are having a passion for teaching Spanish and a desire to have a lifestyle with more flexibility and freedom.

  • Complete Contact Form
  • Discovery Call
  • Submit Studio Español Owner Application
  • Schedule Workshop date upon submission of deposit
  • Attend the Workshop upon payment of the outstanding balance

Part of the fee is for the use of our registered Studio Español brand and logo. It is used on the website, marketing, advertising, and business templates, but it is not a requirement.

Most of our classes transitioned seamlessly to the virtual setting. We saw a minimal decline in revenue for approximately 4 months and we are now back to pre-Covid revenue levels. We have returned to in-person learning (socially distanced and masked) and can accommodate students who wish to continue virtual participation. Some classes include in-person and virtual participation simultaneously. Studio Español has implemented stringent sanitizing protocols to keep students and instructors as safe as possible.

About Us

Hola! I’m Joaquin Frias, founder of Studio Español.  Originally from Madrid, Spain, I settled in the metro-Detroit area in 2002 after earning my MBA from Case Western University.  

For a few years I worked in the corporate world but deep down. I knew I wanted to have my own business.  I began teaching Spanish independently and part-time at local universities. Soon realized there was a strong demand for high-quality Spanish language training.  

For years I dreamt of opening my own studio, but didn’t know where to start: location? how big? how much? marketing? website? instructors? layout? furniture?.… you name it.  

Since opening Studio Español in 2011. I have never looked back and I enjoy every minute!  I love planning my own schedule, honing my personal teaching style, and meeting interesting people. No bureaucracy or politics, just focusing on teaching and growing my studio.

Establishing and running a language studio from the ground up has been an incredibly exciting, gratifying, and profitable experience. 

We are THRILLED to help you and work with you as you embark on this exciting and life-changing venture!


Get in touch to learn more about building your own Studio Español!